Wearing a suit and necktie from the same brand is a way to re-create that brand’s unique look. Suit, dress shirt, tie and bag all by Giorgio Armani.

None but the brave deserves the fair, it was said in the past.
Considering recent evidence the modern version of that adage might be:
none but a fund manager deserves the fair. Popular anchorwomen such as
Choi Yun-young and Kim Joo-ha are married to securities company
workers, and there are rumors that celebrity Kang Su-jung is in love
with a fund manager with a foreign securities firm.

In the matchmaking industry, the value of finance workers is on
the rise, thanks mainly to their image of being intelligent, chic and
well-mannered, plus of course their stratospheric incomes. Here, some
securities workers share with the Chosun Ilbo their secrets for getting
the look.

◆ Ultra-luxury items

The “fund manager look” is currently a major trend in overseas
fashion collections. The high fashion look for men in 2008 is simply
“hedge funds, hedge funds, hedge funds,” writes columnist Guy Trebay of
the New York Times. To keep up with this latest trend, simple luxury
style is not enough. For people who deal with hedge funds, ultra-luxury
and even uber-luxury items are in.

Everything from suits to sportswear to preppywear has become
more luxurious than ever. Bottega Veneta and Gucci have introduced slim
and sleek casual suits. Nike, better known for casual wear like polo
shirts, has come out with jackets and suits called the “Wimbledon
look”. But buying a full outfit can be pricey. Instead of changing
their total outfit, many finance workers rely on luxury accessories
from the likes of Montblanc, S.T. Dupont, and Hermes.

◆ Red ties with dark suits

Navy blue is generally considered a calming and
confidence-inspiring color, but for finance workers a navy tie is a
major fashion faux pas. “We manage huge funds, so we have no choice but
to pay keen attention to trends in global markets,” confided a finance
man. “Since gainers on the stock exchange are marked in red and losers
in blue, we wear red ties to please our customers.”

Lee Yong-gyun, a consultant with foreign consulting firm
Booz-Allen & Hamilton said, “I prefer dark suits to light suits
since suits in light colors like silver and beige can look a little
frivolous and don’t give the right impression.” In general, when people
wear dark suits, it makes their faces look brighter and neater.

Glasses are one of the most favorite fashion items among
securities workers. Lee Jae-won, a fund manager with a foreign
securities firm, said, “I’ve considered getting lasik eye surgery
because of my poor eyesight, but people told me I look intelligent with
glasses. So I decided to keep wearing them.”

◆ Analogue style, not digital

Many people think all finance workers are armed with high-tech
gadgets like PDAs and PMPs, but that’s not quite accurate. Sylvia
Hwang, a stylist and team leader with Syso Communications, said,
“Securities company workers frequently do business with CEOs who tend
to be fairly old. I’ve heard those CEOs trust securities workers who
jot things down in leather notebooks more than workers who use
high-tech devices. In particular, fund managers love leather-covered
notebooks or vintage-style briefcases.”

(englishnews@chosun.com )

link: http://english.chosun.com/w21data/html/news/200708/200708090014.html

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what is the world coming to?  a guide to looking like a fund manager????  ladies, will you really perk up if you see the pictured dude strutting his stuff down the street?